Demand Generation vs Lead Generation: Choosing the Right Strategy for Your Business
The two often sound similar but play different roles in marketing strategy. So let’s see demand generation vs lead generation and their uses.
What Is Lead Generation – Complete Process, Strategies & Tools
What Is Lead Generation – Complete Process, Strategies & Tools They say every drop makes up an ocean. Well, every qualified lead makes up a business and we’d love to be swimming in the pool of leads. But how do these leads magically appear in the first place? Through a little trick called – lead…
Top Performing Lead Magnets For Boosting Lead Generation
Top Performing Lead Magnets For Boosting Lead Generation Lead generation is a greater challenge than what it used to be. Fewer people are ready to part with their email information now. And at least not until you offer them something of real value. This is where lead magnets come into the conversation. And what’s more,…
Lead Retention Made Easy! Activate Cold Leads with Calculators
Lead Retention Made Easy! Activate Cold Leads with Calculators What do you do when a lead turns cold or expires? Do you yawn and forget about it? Imagine if you get 1000 leads in a month and 100 of them expire. Not a big deal, you may think. But wonder if this happens month on…