How Colors Affect Conversions- Examples & Applications

How Colors Affect Conversions- Examples & Applications

How Colors Affect Conversions- Examples & Applications Audiences online have limited attention spans. They’re powering through websites (and digesting information at 1,000,000 miles an hour). The sole means to grab their attention is to stand out among all the chaos. That’s where color comes in. This especially works in today’s world as companies seek to…

Get Better at Marketing Automation with Interactive Content

Get Better at Marketing Automation with Interactive Content

Marketing Automation with Interactive Content The traditional approach to marketing automation has its own limitations. Sending mass emails is as good as shooting an arrow in the dark. Naturally, you end up with poor ROIs and low engagement all because there weren’t enough quality leads. Even if you did, you scare them aware with your…

4 Ways to Improve Homepage Conversions Using Calculators/Quizzes

4 Ways to Improve Homepage Conversions Using Calculators/Quizzes

4 Ways to Improve Homepage Conversions Using Calculators/Quizzes Happy Joe thought his online business was going smoothly. His website was getting decent traffic and had a good engagement on his social media channels – until reality dawned upon him. There were no conversions. His website visitors were just that – visitors; none of them converted…

Is Your Website Designed to Convert?

Is Your Website Designed to Convert?

Is Your Website Designed to Convert? Well-designed online marketing strategies draw visitors to your website. However, without correct website conversion strategies in place, you miss out on opportunities to convert them into paying customers. As a marketer, you must have a thorough understanding of first how to acquire traffic and second the aspects of the…