Content Marketing Trends: AI, Videos, Personalization & More
Want to boost your strategy with the latest content marketing trends? Find the statistics, best practices, and tips to deploy the trends.
Push Vs. Pull – What Should be Your Brand’s Marketing Style?
Push Vs Pull Marketing – What Should be Your Brand’s Marketing Style? Every marketer has faced this quintessential dilemma of push vs. pull marketing- which one to follow? We quite feel your pain, but what if we say that you don’t need to sweat over it anymore? To reach the bottom of this problem, how…
Common Content Marketing Mistakes That You Should Avoid In 2023: Infographics
Common Content Marketing Mistakes That You Should Avoid In 2023: Infographics To have a good content marketing strategy, you need to create high-quality content that drives profitable customer action or vice versa. But creating relevant and useful content consistently is not a piece of cake. Hence, most content marketers end up getting penalized for their…
7 Content Marketing Strategies You Need to Try ASAP [Infographics]
7 Content Marketing Strategies You Need to Try ASAP [Infographics] Content marketing strategies are used to develop and share reliable, valuable, and consistent content with the targeted audience to build trust, brand awareness and to increase search engine ranking. As a B2B marketer, you should have a well-defined content marketing strategy. This will help you…
How to Create Content Engagement Strategy With the Right Metrics
How to Create Content Engagement Strategy With the Right Metrics Content engagement is often taken as the holy grail for many marketers. Looking at content analytics can help determine if a strategy is working and make any adjustments necessary. Even though 75% of marketers are reporting on how their campaigns are influencing their revenue growth,…
A Step-by-Step Guide to Nurturing Leads Without Boring Them
A Step-by-Step Guide to Nurturing Leads Without Boring Them What are the odds that even the quality leads you’ve generated are going to convert? This is precisely why you must have lead nurturing tips in place. This would ensure you don’t become complacent and keep putting in efforts to build a healthy relationship with your seemingly…
BuzzFeed Case Study: The Buzzfeed Story (beyond cute cats and memes)
BuzzFeed Case Study: The Buzzfeed Story (Beyond Cute Cats and Memes) Any Westworld fans out here? Alright, don’t get us wrong. We didn’t use Buzzfeed as bait to get you to read this blog. We ARE, in fact, going to discuss Buzzfeed case study and how they disrupted the media landscape but first, we’ll shift…
7 Content Promotion Hacks For SaaS Marketers!
7 Content Promotion Hacks For SaaS Marketers! Market minus customer is undoubtedly a plan for failure. Every market revolves around the same principle- customer satisfaction through an exchange mechanism. But the question arises- how can you attract your target audience and grab their attention towards your product? Answer – SaaS content promotion hacks! The internet…
Mastering the 4P’s of SaaS Marketing
Mastering the 4P’s of SaaS Marketing SaaS marketing is different from other forms of marketing because unlike others you’re selling an intangible product: a ‘software as a service’. However, ‘different’ doesn’t always mean ‘difficult’, as many make it seem. Yes, it can definitely be challenging, as your business is based on a recurring revenue basis,…
A Guide to Content Marketing, 5 Rules Thou Shalt Adhere To
A Guide to Content Marketing: 5 Rules Thou Shalt Adhere To Content marketing is the holy grail for marketers today. Only 7% of B2B marketers think otherwise. We don’t quite know why they’re keeping away but hope the realization dawns upon them soon. After all, it costs 62% less and generates 3x as many leads…
A Real-World Marketers Guide to Creating Brand Subscribers
A Real-World Marketers Guide to Creating Passionate Brand Subscribers In the introduction to their book, Marketing Content: A Real-World Marketers Guide to Creating Passionate Brand Subscribers, Robert Rose and Joe Pulizzi make a very interesting point. They say – “The old lines of hierarchical relationships between business and consumer blur substantially. As consumers publish and…
5 Underrated Content Marketing Platforms
5 Underrated Content Marketing Platforms This post is for those of you who go, “Dear internet, this is what I have to say…” but don’t know where to start. Or those of you who’ve already exhausted the ‘key channels’ by sharing your creation over and over again. Here we are, to bring to you a…