How much should you spend on Social Media Marketing?
This is the first episode of a weekly series where we’ll be sharing examples of interactive content which can help businesses drive traffic, generate leads, engage prospects and build relationships with customers.
Whether you sell books or bicycles, whether you deal in physical products, software or services, social media is a key component of your marketing strategy. Social media plays a key role in attracting traffic, converting traffic into leads and customers and engaging those customers so that they become advocates for your business. In spite of its importance, many of us are not very clear on how much should we spend on social media marketing. Fortunately, this calculator may help you with that.
Based on original research done by The CMO Survey, this simple 4-step calculator will let you know exactly how you can dip your toe into the ocean that is social media marketing. Let's get started.
Hope this calculator will help you get started with Twitter, Facebook, LinkedIn and other social channels this year. What strategies do you suggest for a newbie to social media marketing? Sound off in the comments below.