How to Be Click-Worthy Without Being Clickbait
How many times have you clicked on a catchy headline only to find the content doesn't relate to the headline at all or the article is a clickbait extravaganza? If you find this practice annoying, there is a high chance your target audience will too.
Writing a Killer Headline Without Killing Your Campaign
A catchy headline is the secret to grabbing instant attention, but for many content marketers, it can be the hardest part of the writing process. Understanding why some headlines work wonders and others fall flat will help you to maximize traffic, clicks and conversions and repeat the same success time and time again.
To illustrate that point, let's take a look at some of the best and worst headlines that have been published in the past.
The Good: 7 Ways to be More Healthy While Sitting at Your Desk
This is a great headline in that it will appeal to a wide range of people and give them advice that could change their lives. Numbered lists are also popular because the reader knows they are more likely to get great value from seven individual pieces of advice.
The Bad: Make a Million Dollars in One Week
This headline may generate clicks from users desperate for cash or looking for the Holy Grail of get-rich-quick schemes. However, the savvy consumers out there will steer clear and know instantly that this will lead to content that holds little value.
The Ugly: Diet Pills Lose Weight Instantly
This title loses credibility instantly with its poor construction and bold claims. Any user clicking on this headline is likely to be directed straight to a landing page full of garish adverts, questionable before and after photos, and bogus testimonials.
10 Title Templates You Can Start Using Today
The good news is that there is a huge selection of blog posts titles that will help you to win views and clicks without tarnishing your reputation. Here are some examples to get you started:
- A Complete Guide To ____
- [#] Things You Need To Know Before ____
- [#] ______ That Will Motivate You Today
- [#] Proven Ways To ____
- [#] Most Amazing ____ To ____
- [#] Things All Parents Should ____
- Ultimate Guide: ____
- How To Completely Change ____
The trick to writing an irresistible headline and good quality content is to stay relevant, avoid misleading titles and to give your audience something that really offers them value. Once you have established a headline marketing formula that works for your brand, you can use it over and over for outstanding results.