10 Reasons Why You Need to Ditch Static Landing Pages for Interactive Calculators!
A good landing page gets low conversion, usually in the range of 0-12% (with an average of about 2.35%). To get to the higher end of that band, it requires a lot of “conversion hacking” which sometimes takes your user experience over to the dark side. Think clickbait titles, inflated promises and arrows pointing to CTAs.
Calculators on the other side enjoy conversion rates that are almost a magnitude higher. We have seen conversion rates of almost 40%. This completely transforms marketing ROI!
Here are our findings that have compelled hundred of marketing departments to ditch static landing page for interactive calculators!